The WWF Attitude Era (March 29, 1998 – April 1, 2001) was one of the most successful and influential stages in the entire history of the WWF and professional wrestling in general.
The Attitude Era began in 1998 with the battle between Monday Night Raw and the WCW Monday Nitro program, of its competitor, WCW, in the same time slot. In the latter were several wrestlers who had been icons of the WWF, such as Hulk Hogan, Randy Savage or Bret Hart. After more than a year without conclusive results, the WCW finally took the lead and, on the contrary, the WWF progressively suffered a drop in audience that brought it to the verge of closure. It was then, when it made a radical change in its content, going from offering professional wrestling matches dedicated to the family, to much more violent and bloody fights destined to attract an adult audience.
The WWF renewed everything. Mainly, he signed new fighters like “Stone Cold” Steve Austin or The Rock, who would become the face of the company. In addition, most of the fighters who were already changed their appearance by a much more impressive, as in the case of The Undertaker, while the new additions emphasized the stereotype of rough and particularly violent men, such as Ken Shamrock. The scripts became much more morbid, the discussions in an aggressive tone and the fights to heat up the fighting became a constant, to the point that the programs of the WWF began to be cataloged as telebasura in the United States. The Hardcore Championship was also created, with specific combats where the fighters could unleash their brutality.